4 Secrets To Building An Engaging Brand Experience-aptana studio

When you think of creating a new brand, its easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity. However, often times, the most powerful branding comes from adding a little fun to your brand experience. Driven by the Burger King mentality, todays customers want to do business their way on their time. They want to make their own choices. As business people, its our job to make sure then when customers are ready to make their choice, our product or service is their top choice. Below are five secrets to put some spark and imagination into your brand and create an unforgettable brand experience. Secret #1: Tell Your Companys Unique Brand Story Television shows have long been a part of our culture. When viewers watch television shows, they see stories about characters that we relate to. Remember the Brady Bunch theme song? It tells the story of a lovely lady… well, you know how it goes. Now imagine harnessing the power of storytelling for your business! By sharing your brand story, you create a powerful connection to your customers. They feel as though they know you. This brand story paints a colorful vignette of who you are, what vision you hold, and what experiences made you the company you are today. While your brand story might not be as catchy as the Brady Bunch tune, raving fans love to share stories of their favorite brands with others. PartyLite is a direct sales company that has done a phenomenal job of weaving their brand story into their marketing message. Listen to the story of how this company got started. Mabel K. Baker, a young housewife, provided holiday candles for her friends. She hand-dipped candles from the wax of bayberry plants, which were plentiful on Cape Cod. From these humble beginnings, Colonial Candle of Cape Cod was established. In 1973, PartyLite was established to satisfy the desire people have for home beautification, along with the ever-increasing need for additional family income. Now can’t you just imagine Mabel sitting outside and turning her gaze over to the bayberry plants in her backyard! Surely a light bulb went off in her head as she picked berries off the bush and harvested the wax to make gift candles for her dearest friends. A story like this makes you feel like when you get a PartyLite candle, that you are getting more than a factory made product. Rather, you are getting a lovely crafted handmade candle. Great story and great marketing! What’s your brand story? Do you have a wonderful story to tell about how your business was started? Was there a turning point in your company that shaped you into the organization you are today? Secret #2: Make Your Brand a Household Name by Coining the Term Why define your brand experience in terms we already use? Kleenex, Xerox, and Fed X are companies whose brand names have set the standards for their industry by becoming the coined terms to describe a tissue, making a copy, and overnight deliveries. So how do you go about making your brand a household name? Marla Cilley, aka The FLY Lady is an organizing super hero for moms across the county. She has turned her passion for tidiness into a nationally known brand. How did she do it? By adding an ounce of fun with her own unique terms and philosophies. For example, The FLY Lady stands for Finally Loving Yourself. Fans of the FLY Lady know that she lives by three rules. 1) Dont sweat the small stuff 2) Laugh everyday. Even if it is at yourself. 3) Love like there is no tomorrow. If you visit her website at FlyLady.net, youll notice that her brand is even reflected in some of the names of the navigation links: Why FLY, FLYing Lessons, FLY Zone, Time FLYs when, FLY FAQ, FLY Library, Join FlyLady Now, Ask FlyLady, and The FlyShop. Secret #3: Add Your Unique Brand of Humor Humor has the power to transform an ordinary product into a fun experience for the whole audience. Recently I saw a commercial for Red Stripe The Great Jamaican Beer that delivers an unforgettable quirky message. The Jamaican spokesperson is dressed in a black tuxedo and says, Red Stripe – the beer in the short stubby ugly bottle. If ugly people stand next to a Red Stripe they look beautiful. He speaks to a man who is sitting next to him, You sir, would you say that you are ugly? (Pause) You are VERY ugly! The man who is sitting down replies a little confused, Well I don’t know… The spokesperson hands him a beer and says, Here hold this Red Stripe. The man says, Okay. The spokesperson says, Look, you are beautiful! (Obviously implying that just by holding this beer this formerly ugly man is transformed into being beautiful.) Spokesperson says enthusiastically, Red Stripe, it’s beer. Hooraaaayy Beer! The man cheers, "Hooray Beer." The spokesperson adds at the end, "says the beautiful man." The point is, that although you may have never heard of Red Stripe beer before, this funny commercial really sticks in your mind. Even though we are not beer drinkers, this commercial is surely creating living room conversations in homes across the country. Thats how a funny campaign can instantly turn a new or unknown product into a national phenomenon. You should check out this very funny commercial online at their website here: .us.redstripebeer.com/media Secret #4: Create your own Catch Phrases and Own Quotes If you type the words inspirational quotes into Google, you will see that there are 1,130,000 listings. Quotes are hot! So why not tap into the power of quotes and catch phrases for your business? Go back in your mind to the Wheres the Beef commercials from Wendys. That was a fun series of engaging commercials that had the whole country asking themselves, Wheres the Beef?. And think about Donald Trumps Your Fired! Im sure that he had no idea that his show, The Apprentice would take off the way it did and become the in thing. When you create a hot catch phrase or quote, youll find your words popping up on websites, in blogs, talked about in elevators, written on bathroom walls, and in the most unexpected placed. Take a moment to step back and really look at your companys brand. With a little imagination, you can transform buying your product or service into a fun, one-of-a-kind brand experience that your customers will never forget. About the Author: Kristie Tamsevicius – Learn how branding helps you to attract customers, build income, & gain visibility while successfully promoting your business online with our FREE report "Web Branding Secrets" by visiting ..brandingonthenet../branding1.htm Article Published On: Flawlessly Optimized On-page Seo Checklist By: Charlie Hahn – OneDaySeo supplies month-to-month Search Engine Optimization packages which result in a substantial increase of online sales, success, and also expense effectiveness for our clients. Even more .pared to that, we begin working on all orders in 24h or a lot less. That’s why they call us OneDayS … Tags: Why Is It More Advantageous To Pick An Affiliate Network That Have Instant .missions? By: Audrey L. Langley – If you’ve heard the phrase affiliate marketing in the past then you know the two exceptional industry called ClickBank and PayDot.. These two huge businesses have given top-quality services to the industry for quite some time. They are tremendously efficient at marketing other .panie … Tags: Why Is It More Helpful To Select An Affiliate Network That Have Instant .missions? By: John T. Tate – The two leading firms in the industry, PayDot. and ClickBank might sound familiar to you, if you have heard the term "affiliate marketing. These two top corporations in the affiliate marketing industry have given affiliate marketers the chance to advertise the items of other individuals f … Tags: Can A Business Survive In A Monolingual World…why You Need Spanish Translator Services? By: William Begley – .municate Translation Service is professional translation provider .pany. We could translate Japanese, German, Chinese, French, Russian, to English And English to Tamil, Chinese, Urdu, or Vietnamese. We have actually an enormous experience of various sectors. All of our translators are the … Tags: Some Sleeveless On-line Event Selling Strategies! By: Sivaraj – In the modern technological world, frenzied-marketing through multitudes of on-line platforms has be.e the vogue that’s expected to fetch public attention quickly and inadvisably. Well-emerged into this craze for mistreatment social media and different free digital selling techniques, the nor … Tags: Explore Business Opportunities With Consultancy Services By: Simonds Lee – Starting a new business? Want to explore business opportunities? Read on why consultancy services may be essential. Tags: Flawlessly Optimized On-page Search Engine Optimization List By: Margaret White – OneDaySeo supplies regular monthly Search Engine Optimization packages which lead to a significant increase of sales, productivity, as well as expense performance for our customers. Even more .pared to that, we begin working on all orders in 24h or much less. That’s why they call us OneDaySeo … Tags: Can A Business Survive In A Monolingual World…why You Need Spanish Translator Services? By: Bobby Smith – .municate Translation Service is an expert interpretation service organization. We can interpret German, Japanese, French, Chinese, Russian, to English And English to Chinese, Urdu, Tamil, or Vietnamese. We have a vast knowledge of various industries. All of all of our translators are the bes … Tags: Flawlessly Optimized On-page Search Engine Optimization Checklist By: William Begley – OneDaySeo offers month-to-month Search Engine Optimization packages which result in a considerable boost of online sales, profitability, and cost effectiveness for our clients. Even more .pared to that, we start dealing with all orders in 24h or less. That’s why they call us OneDaySeo. Tags: Speaking About The Importance Of Backlink Building For Your Online Business By: Michael Black – The process of creating relevant backlinks for your site is generally known as link building, which is considered as among the vital marketing means as of now. In spite of the latest algorithm alterations produced by the big G (Google), link building still proves to be a convenient way … Tags: 相关的主题文章: